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“lie-MAX), then the competition between Ultra AVX vs. But if your only local “IMAX” is a digital IMAX (a.k.a. If you are within driving distance of a real IMAX theater which uses 70 mm projectors, this is probably the best moviegoing experience available. IMAXĬomparing anything to IMAX is challenging because there are 2 different IMAX theater types - “true” 70 mm projectors (which are rare) and “fake” Digital IMAX theaters (which are everywhere). This service is similar to Cinemark XD, Regal RPX, and Marcus Theatres UltraScreen DLX.įor the increased features (better screen, seats, and sound), you pay a few dollars extra versus a standard ticket.
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Ultra AVX is just the Cineplex-branded name for a theater with enhanced sound, comfortable reclining seats, and an oversized screen. However, Cineplex also offers Ultra AVX (sometimes stylized as UltraAVX), which is a premium large format experience that is unique to Cineplex. The Toronto-based company offers a number of premium experiences like IMAX, 4DX, and ScreenX that can be found at other theater chains.
#PALLADIUM DBOX MOVIE#
Here, we will answer the always-important question, “ Is Ultra AVX worth the money?“ Brief OverviewĬineplex is somewhat unknown here in the States but is actually one of the top 5 movie theater chains (by theater count) in North America. Sadly, smaller chains like Cineplex don’t get discussed as much, so it is hard to get solid information on Cineplex Ultra AVX. Thankfully, there is some decent information available online when it comes to the behemoth movie theater brands like AMC, Cinemark, and Regal. Each theater claims to have the best screens, most immersive audio, and most comfortable recliners - but how is any of this really measured? From Ultra AVX to UltraScreen DLX to IMAX to Dolby Cinema to Cinemark XD to RPX to 4DX, it can be confusing trying to buy a movie ticket these days!īecause the movie industry employs some of the best advertisers on planet earth, the marketing of “premium theater experiences” always sounds life-changing.įrom the “multisensory signature effects” of 4DX, to the “revolutionary immersive format” of ScreenX, to the “exacting standards to create total impressiveness” at IMAX, movie theater chains sure aren’t afraid to brag about their products.īut, the terminology gets confusing, and theatergoers never get to see the specifications of these “premium” theaters.